Building a Unified AI-Native Design Language.
Kiro required more than a design system—it needed a complete visual language capable of scaling across multiple products, teams, and customer touchpoints. My work focused on creating consistency between product experiences, marketing, engineering, and brand while enabling faster collaboration through AI-assisted workflows and developer-friendly design systems.
Cross-Functional Design Leadership.
Redefining minimalism through material authenticity and design order. Fuel moves beyond simple form, creating refined designs that shape experiences.
One Brand. Multiple Platforms.
The challenge was designing a cohesive experience across desktop, web application, CLI, marketing website, and mobile while ensuring every interface shared the same visual identity and design principles. At the same time, the system needed to accelerate development through reusable components, design tokens, and AI-assisted design-to-code workflows.
Designing for Scale.
Working closely with engineers, design technologists, UX researchers, product managers, and marketing teams, I helped evolve the design system from concept to implementation. Every component, token, illustration, icon, and visual asset was designed with scalability, accessibility, and developer adoption in mind while maintaining consistency across every Kiro experience.
Design Accelerated by AI.
AI became an essential part of the design workflow, enabling faster ideation, component creation, asset generation, documentation, and developer handoff. Combined with structured design tokens and reusable Figma libraries, these workflows significantly improved collaboration between design and engineering.
Giving Developers a Brand They Could Connect With.
Beyond the product, I contributed to shaping Kiro’s visual identity through close collaboration with AWS Brand, external creative agencies, and marketing teams. I designed illustrations, brand assets, and a complete swag ecosystem tailored to different personas—including developers, designers, scientists, and product managers—while maintaining a cohesive brand language. One of my favorite details was embedding code snippets into physical products. Items like pens, notebooks, and stickers contained playful developer-inspired messages such as dev.print("logic"); bringing personality and authenticity into the brand experience.
Designing New AI Experiences.
I owned the end-to-end experience for Kiro Powers, a feature that extended Kiro through integrations with tools such as Figma, Supabase, and other platforms. From early wireframes and UX exploration to interaction design, naming, visual storytelling, and branding, I shaped the product experience around the idea of empowering Kiro through specialized “powers” rather than traditional plugins or skills.
A System Built to Scale.
Traffic
225k
Reusable Components
250+
Design Tokens
1,000+
Platform Environments
